Here are some questions to ask yourself to help create your mission statement:
- What are some adjectives that help describe your business or blog
- How do you want your brand to be perceived by others
- What problem is your business or blog solving/improving for others
- What is your brand's intention
- What are some goals you want your business or brand to achieve
- What is your brand's purpose
- What makes you different from your competition
Here are some of my favorite brand's mission statements, as you can see they are detailed yet to the point.
J.CREW: We side with style over fashion, think timelessness is underrated and find that clothes look best when they’re lived in. We love color-blocking and pattern mixing and temper tomboy with heels. We’re fans of tousled hair and think everything’s right when something’s left just a little imperfect. We wear sneakers with suits, wing tips with jeans and chambray on chambray. We don’t believe there’s such a thing as overdressed—and we don’t rent tuxedos. we’re an American brand, but we source fabrics from around the world: Japanese seersucker, Irish linen and Italian wool. We don’t believe there’s just one way to wear an outfit, but we do have a few ideas on how to pull one together. For us, the magic is in the mix.
LUCKY BRAND: Our jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again. You’ll find Lucky Brand all over America — in 209 stores (and counting) — as well as select department stores and online at LuckyBrand.com.
STARBUCKS: We’re not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience. We also offer a selection of premium teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. We’re a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew. We make sure everything we do is through the lens of humanity – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.
WEST ELM: Since it launched in Brooklyn, NY in 2002, west elm has been helping customers express their personal style at home. Our mission is three-fold: 1) we offer CHOICE in our products and services, helping customers create a home that tells their story, 2) we build COMMUNITY with customers, collaborators and associates, connecting like-minded strangers through inspiration, conversation, events and activities, and 3) we focus on CONSCIOUSNESS and honest business practices in everything we do, from handcrafted and local products to supply chain transparency + sustainability.
COACH: The Coach brand represents a blend of classic American style with a distinctive New York spirit, offering a design that is known for a distinctive combination of style and function.
What are some of your favorite brand's mission statements? If you're having a hard time crafting your own mission statement we can always work together to help you get there! click here to learn more about my coaching services or contact me for custom brand designs!